Climate change isn’t going away. Yet, news coverage of climate change gradually began disappearing.
To make sure that the world’s most burning issue was still in focus, TBWA helped launch Covering Climate Now—a collaborative media effort spearheaded by Columbia Journalism Review and The Nation to gather 200 news outlets around the world to commit to covering the climate crisis.

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Activism through art: Physical newspapers were distressed to represent climate change’s affect on that region.

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The initiative was led to coincide with the UN’s Climate Action Summit in September 2019. By 2019, coverage of the climate crisis had increased most dramatically with television coverage up by 138% and print coverage at 46%.