Despite their poor reputation, people still fly with Spirit because they’re irresistibly cheap.
To keep ticket prices low, Spirit is spending less on themselves so their flyers can enjoy budget traveling.
Introducing: You can only go up from here.
Print Ads: In the spirit of being cheap, we cut costs by using the back of recycled paper to print our OOH posters.
AD: Gonçalo Gamiero
Patients struggle not to be defined by their illness.
Working with Mayo Clinic, we defied the typical patient story and instead created a short film revolving around a personal object patients brought with them on their healing journey.
Made at TBWA NY with Andrea Corasanti
Executive Creative Director: Evelyn Neill
To give people a taste of Nike's motivational mantra, we'll surprise subway riders with an unforgettable message.
Nike presents: Keep Pushing.
Made with Gary X Lee
Clio Sports Silver
Made with Maaike Pull
Climate change isn’t going away. Yet, news coverage of climate change gradually began disappearing.
To make sure that the world’s most burning issue was still in focus, TBWA helped launch Covering Climate Now—a collaborative media effort spearheaded by Columbia Journalism Review and The Nation to gather 200 news outlets around the world to commit to covering the climate crisis.
The Andys Awards 2020 - Gold Art Directors Club 2020 - Silver Cube The One Club 2020 - Bronze Webby Awards 2020 - Nominations
Activism through art: Physical newspapers were distressed to represent climate change’s affect on that region.
The initiative was led to coincide with the UN’s Climate Action Summit in September 2019. By 2019, coverage of the climate crisis had increased most dramatically with television coverage up by 138% and print coverage at 46%.
Everyone thinks of visiting New York City. Yet no one really thinks of visiting the rest of New York State.
Introducing: It’s all here. It’s only here.
We created an out of home campaign to highlight all the sites and attractions New York State has to offer.
The work was cool, but these photos of my mom posing in front of my work are cooler.
Art Director: Nicole Regan
Model: Mamako
